Research and Insight

May 4, 2023

Virtual Fashion Influencers: The New Face of Your Brand?

Virtual influencers have emerged as a new digital marketing tool in the fashion industry. With their human-like appearance, virtual influencers are intentionally made in the form of computer-generated imagery or animated digital avatar (Bringé, 2022). 

Apr 11, 2023

Shein, Secrets of Chinese Fast Fashion Brand’s Global Success 

In the global fashion business world, it is typical that brands from economically advanced economies expand to less advanced countries leveraging their competitive advantages and country image. 

Mar 15, 2023

In-store Experience becomes even more important after Covid-19

COVID-19 had many effects on our world as we know it today. It changed the way we view our time, our health and our priorities, among many other things. 

Jan 5, 2023

What is a Virtual Fitting Room? Advantages and Early Adopters

A Virtual Fitting Room (VFR) is a function that shows and visualizes a shopper's outfit without physically trying on and touching items. VFR utilizes Augmented Reality (AR) and Artificial Intelligence (AI). By using AR for VFR, a webcam scans the body shape of shoppers and creates a 360-degree, 3D model based on their body shape. 

Nov 4, 2022

Consumer Reactions When a Startup Brand is Acquired by a Big Company

How might some details of the acquisition deal impact consumers’ intentions to shop from the startup brand? Here is what we learned from an online survey of 255 U.S. consumers. 

Oct 9, 2022

Supply Chain Transparency: Why it Matters and Who Leads?

Supply chain transparency is the disclosure of provenance, sustainability, and product-related information to consumers, governments, NGOs, and others. However, only disclosing this information is not enough for brands and retailers to take responsibility for the whole supply chain. For this, it is required to verify the disclosed information through recording, retrieving, and tracing in a documented form, which is referred to as supply chain traceability. 

Sep 21, 2022

Traceability in the Apparel Supply Chain: Technology is an Enabler

By combining the new technologies with communication through an interactive map, QR code, or NFC-enabled label, the apparel supply chain becomes traceable and transparent, which facilitates sustainability. 

Aug 9, 2022

Volatile Pricing in the Metaverse

The metaverse, a digital universe aiming to connect the physical world with augmented or virtual reality, is attracting huge brands. Ralph Lauren, Nike, and Dolce & Gabbana are just some of the players making their first move into this new society. The pricing structures for products, however, are vastly different between brands and products.  

Jul 16, 2022

What are Business Model Innovations?

Business model innovations make radical changes to one or more of the three components of business models. A company can offer novel value to consumers and/or change how they capture or deliver value. 

Jun 3, 2022

Amazon Style Store Full of Technologies: A Trend for the Future?

Amazon plans to open its first physical fashion store, Amazon Style store, in the Los Angeles suburb of Glendale, California.