Research and Insight

Mar 15, 2024

Filter By Fabric: Empowering Informed Fashion Purchase Decisions

By 2030, 73% of clothing is projected to be of synthetic, plastic origins (Trunk et al., 2021). It’s undoubtedly of great global concern that our synthetic clothes will haunt our planet for up to 200 years, long after our lifetimes, to leave a disastrous environmental legacy inherited by our grandchildren and beyond.  

Dec 8, 2023

Circular Fashion Tomorrow: Leading Fashion Brands’ Eco-Forward Moves – Part 2 

Part 1 of the series covered the EU’s circularity legislation for the textile sectors. As discussed, the adverse environmental impacts of a linear fashion system are evident in the limited rates of reuse, repair, and fiber-to-fiber recycling of textile products (European Commission, 2022). Following Part 1, this article will explore the initiatives implemented by fashion brands in the realms of recycling, reuse and repair (Table 1). 

Nov 28, 2023

Influential K-Culture: Enhancing Korea’s National Image and Cultivating Global Consumers’ Acceptance

Culture holds tremendous influence, capable of significantly influencing other countries. Traditionally, popular culture predominantly flowed from the West to the East. However, there is a notable reversal of this with Eastern culture, particularly from South Korea, now taking center stage. 

Nov 17, 2023

Circular Fashion Tomorrow: EU’s Government-Led Legislative Mandates – Part I

With growing ecological concerns, fashion companies bear increased responsibility for environmental sustainability. A linear system in fashion production, distribution, and utilization is the underlying cause of negative environmental impacts. 

Oct 3, 2023

Necessity is the Mother of Invention: Universal Standard and Warby Parker Stories

Often, the seeds of entrepreneurship are not sown from grand ideas but rather from simple, daily life problems. Entrepreneurial journeys frequently begin with an individual’s personal challenges. Absence of products or services that help solve their challenges and their subsequent desire to solve them serve as strong motivation to embark on a brand. 

Sep 22, 2023

Generative AI in the Fashion Industry: Are you Embracing it?

In the ever-evolving world of fashion, artificial intelligence (AI) has emerged as a revolutionary force with the potential to transform the industry in unprecedented ways. AI, in simple terms, refers to technology, often in the form of computer programs, designed to replicate the human brain's ability to perform tasks and continuously improve. Within the realm of AI technology, Generative AI, powered by deep learning algorithms, has begun to create a significant impact on fashion brands. 

Sep 20, 2023

Greenwashing: Behind the Scenes of Sustainable Fashion

With growing concerns about environmental problems, today’s consumers are increasingly conscious of sustainable consumption and fashion companies have been making efforts to adopt environmental claims to live up to consumers’ expectations. 

May 30, 2023

Boosting Sustainability with Digital Fashion

Have you ever wished that you had something else, something new to wear than what you already own in your closet? You don’t feel like going shopping, so you order items online and wait for them to arrive. When clothing was delivered, have you found that either you were already weary of them, or they looked different than the pictures, or they did not fit well? Now you can choose new clothes, wear them immediately, and show off at home without worrying about the size. It is possible thanks to digital fashion and augmented reality (AR).  

May 4, 2023

Virtual Fashion Influencers: The New Face of Your Brand?

Virtual influencers have emerged as a new digital marketing tool in the fashion industry. With their human-like appearance, virtual influencers are intentionally made in the form of computer-generated imagery or animated digital avatar (Bringé, 2022). 

Apr 11, 2023

Shein, Secrets of Chinese Fast Fashion Brand’s Global Success 

In the global fashion business world, it is typical that brands from economically advanced economies expand to less advanced countries leveraging their competitive advantages and country image.