Technologies in the Fashion and Textile Industries

Jul 26, 2024

Generative AI in 2024: Adoption Trends and Major Use Cases in the Fashion Industry

Now in 2024, generative AI has moved beyond being merely a novelty. Organizations are not only learning about its potential but are genuinely embracing this emerging technology and reaping substantial business value from it. How are companies currently harnessing generative AI, especially within the dynamic realm of the fashion industry? 

Sep 22, 2023

Generative AI in the Fashion Industry: Are you Embracing it?

In the ever-evolving world of fashion, artificial intelligence (AI) has emerged as a revolutionary force with the potential to transform the industry in unprecedented ways. AI, in simple terms, refers to technology, often in the form of computer programs, designed to replicate the human brain's ability to perform tasks and continuously improve. Within the realm of AI technology, Generative AI, powered by deep learning algorithms, has begun to create a significant impact on fashion brands. 

May 4, 2023

Virtual Fashion Influencers: The New Face of Your Brand?

Virtual influencers have emerged as a new digital marketing tool in the fashion industry. With their human-like appearance, virtual influencers are intentionally made in the form of computer-generated imagery or animated digital avatar (Bringé, 2022). 

Jan 5, 2023

What is a Virtual Fitting Room? Advantages and Early Adopters

A Virtual Fitting Room (VFR) is a function that shows and visualizes a shopper's outfit without physically trying on and touching items. VFR utilizes Augmented Reality (AR) and Artificial Intelligence (AI). By using AR for VFR, a webcam scans the body shape of shoppers and creates a 360-degree, 3D model based on their body shape. 

Aug 9, 2022

Volatile Pricing in the Metaverse

The metaverse, a digital universe aiming to connect the physical world with augmented or virtual reality, is attracting huge brands. Ralph Lauren, Nike, and Dolce & Gabbana are just some of the players making their first move into this new society. The pricing structures for products, however, are vastly different between brands and products.  

May 25, 2022

Metaverse: Future of Fashion?

With the shift of consumer purchases to a more experiential economy, metaverse shopping could be a profitable replacement for traditional brick and mortar stores. 

Mar 14, 2022

Metabirkins: Fine Art or Fakes?

Hermes states that if MetaBirkins are allowed to continue to be bought and sold in digital spheres, their brand will be blocked from entering these spaces, and ultimately the metaverse, with their authentic, original products.