Global Fashion Business

Nov 28, 2023

Influential K-Culture: Enhancing Korea’s National Image and Cultivating Global Consumers’ Acceptance

Culture holds tremendous influence, capable of significantly influencing other countries. Traditionally, popular culture predominantly flowed from the West to the East. However, there is a notable reversal of this with Eastern culture, particularly from South Korea, now taking center stage. 

Apr 11, 2023

Shein, Secrets of Chinese Fast Fashion Brand’s Global Success 

In the global fashion business world, it is typical that brands from economically advanced economies expand to less advanced countries leveraging their competitive advantages and country image. 

Apr 10, 2022

How is the fashion industry responding to Russia’s invasion of Ukraine? Fashion industry halts operation in Russia

Doing business globally requires swift adjustments to changes in host countries. Sudden events such as war can definitely affect the retail operation in the countries.