Feb 27, 2025
Identifying Unmet Needs: How SANI Captures a Niche Market in the U.S.
Identifying a niche market is essential before launching a business. Unmet needs exist and consistently emerge as consumer demands evolve with societal changes. Successful entrepreneurship often comes from capturing a niche market rather than competing in oversaturated markets. This article presents a good example: the fashion brand SANI, which caters to South Asian fashion in the United States.
